Cotton & Bow is featured in Canvas Rebel!
I had the pleasure of being interviewed by the Canvas Rebel team about the rebrand and how I built Cotton & Bow. Take a look at the following excerpt and scroll down for the link to the full interview:
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Jaime, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?
I recently rebranded my company to Cotton & Bow. There were a lot of factors that went into the decision on the rebrand, the name, the look, and the values I wanted to communicate. Here are three values I wanted the name of my business to convey.
1. Quality – I wanted to communicate quality and our attention to the materials that go into each and every Cotton & Bow product. Chiefly, our 100% cotton paper and chiffon ribbon from our best seller – handmade paper place cards with bows.
2. Longevity – I wanted the name to stand alone and represent all of the work my team puts into the business, not just my own. So I gave the company a name that wasn’t reliant on my personal name. In the future, if I sell the business I didn’t want to give anyone pause that the brand wasn’t strong enough to stand on its own. And the new name allows me to build a brand that has no hinderance to its growth or scale. It also communicates that we are a true heritage brand that creates heirloom quality products and services that can stand the test of time.
3. Clarity – My former brand sometimes confused customers and they didn’t know what we sold just by the name. At the end of the day, all wedding invitations and stationery made of basic building blocks – paper and ribbon. Thus Cotton & Bow represents the core essence of the products we create and the materials we transform into something beyond the basic.
