Wax seals add an undeniable touch of luxury and romance to wedding invitations, but placing them on the outer envelope can lead to disappointment and damaged invitations. As a professional stationery designer who’s worked with hundreds of couples, I’ve learned that while wax seals are beautiful, they need to be used strategically to ensure your invitations arrive looking as spectacular as when they left your hands.
I’ll never forget the devastating phone call I received from a bride early on in my wedding stationery journey who had asked me to carefully tie a big chiffon ribbon to each of her invitation suites, only to have several guests report receiving damaged or empty envelopes. It was heartbreaking after months of work that the post office damaged the invitations in transit even after paying for hand cancelling and not letting us know our envelopes were at risk. But several years of experience and thousands of invitations mailed later, I learned how to avoid these kinds of mishaps. Generally, a lumpy envelope is a guaranteed disaster.
When you place a wax seal on the outside of your wedding invitation envelope, it must travel through the United States Postal Service’s automated sorting machines. These machines, while efficient at processing millions of pieces of mail daily, can catch on raised elements like wax seals. Even if you pay extra for hand-canceling, there’s no guarantee your invitations won’t go through automated processing at other facilities along their journey.
The result? Your carefully crafted wax seals can be:
After years of helping couples create their dream invitations, I’ve discovered that the key to successfully using wax seals isn’t avoiding them entirely—it’s knowing where to place them. Don’t let the mailing challenges discourage you from incorporating these romantic details into your invitation suite!
There are several beautiful ways to use wax seals that will ensure they arrive intact:
You’re not resigned to boring envelopes just because you can’t put a wax seal on the outside. One of my favorite parts of the design process is showing couples how we can create that same luxurious feel they’re dreaming of, but in ways that will actually reach their guests intact. For your outer envelopes, I recommend these elegant alternatives that will survive the mailing process:
During one particularly memorable consultation recently, a couple was shocked to learn that their beautiful wax-sealed envelope idea would require nearly double the postage they had budgeted. Beyond the risk of damage, placing wax seals on outer envelopes can actually increase your postage costs significantly. The USPS considers wax seals a “non-machinable” element, which means:
These extra costs could catch you by surprise if you’re not prepared.
Your wedding invitations are often the first impression guests have of your celebration, and as a stationery designer, I know how important it is to make that impression count. By using wax seals strategically within your invitation suite rather than on the outer envelope, you can:
Over the years, I’ve developed a pre-mailing checklist that has saved countless couples from potential disasters. Every time I prepare to help a couple mail their invitations, I’m reminded of when I sent out my postcard save the sates in 2017 – one of my first stationery designs! I thought sending postcards would be such a cute way to announce our wedding and save some money on postage. What I wasn’t prepared for was the bar code sticker to be applied directly over my wedding website URL so no one could see it! Oof! And the post cards to be so beat up by the mailing process they no longer looked cute, but like they’d been through the trash compactor.
When preparing to mail your wedding invitations, consider these essential tips I’ve gathered from real-world experience:
While wax seals are a beautiful addition to wedding invitations, they belong inside the outer envelope where they can be protected and appreciated. This way, your guests can experience the full impact of opening a luxurious invitation suite with all its carefully curated details intact.
Ready to create wedding invitations that make an impact while arriving safely to your guests? Let’s discuss how to incorporate wax seals and other luxury details into your invitation suite in a way that will truly wow your guests. Click to contact me.
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Cotton & Bow is a stationery company located in Westchester, NY that specializes in watercolor wedding invitations, handmade paper, and other premium illustrated stationery. Contact us for your custom stationery needs or visit the shop for semi-custom and ready-to-ship items.